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Welcome to the 2017 National A Cappella Convention, presented by the A Cappella Education Association and DCINY!

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avatar for Max Kuchenreuther

Max Kuchenreuther

Mixed Mode/The Vocal Company
Founder/Marketing Coordinator
Orlando, Florida
About the class: "Beyond Branding" is not your typical "blah blah blah" marketing and social media class. We will explore what makes a brand: the merging of your artistry with your business; and talk about musical choices, artistic liberties, goal setting, what we love and what we aspire to be -- all in a roundtable discussion, complete with visuals and more!

About me: Max Kuchenreuther serves as the Marketing Coordinator for The Vocal Company. Graduating from the University of Central Florida with a Bachelor of Arts in Digital Media, Max specializes in social media marketing, branding, and web & graphic design. For Max, the key to a successful brand lies in the perfect balance of merging a group's artistry with their business. In August 2015, Max co-founded the award-winning collegiate a cappella group, Mixed Mode. Since then, Max has worked with countless groups to help them develop their brand as both a freelancer, as well as networking with groups all over the South and East Coast. Currently, Max is pursuing a Master of Arts in Communication from the University of Central Florida.

My Friends

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